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Tapper Boy

Because this company sells "cool stuff for boys who dance," the logo, stationery and web site needed to look strong, powerful and masculine. The thick black type face of the logo pops off the letterhead, envelope and business card. The logo, set at an angle, echoes the percussion of a tap dancer's steps. Small graphics of boys tap dancing, and the three shades of blue—a traditional color for boys—further illustrate the nature of the company.

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